An aligned benefit is that a model of change helps to create an effective communication strategy. Why is it important to use a change model?Ī change model helps to identify potential areas of resistance and implement strategies designed to reduce or eliminate resistance before the change process starts. You move through the change process by promoting effective communications and empowering people to embrace new ways of working (change). You start by creating the motivation to change (unfreeze). Lewin’s Change Management Model is a simple and easy-to-understand framework for managing change. Its simplicity helps people get a better understanding of change management as a whole without getting lost in a lot of industry jargon or complicated steps. When going through the Kurt Lewin change model, the Unfreeze, Change, Freeze logic makes sense to many people. What is the advantage of using Lewin’s three phase model for organizational change? Since the theory was first introduced in 1951, change management has taken both supportive and opposing directions. Lewin’s 3 Stage Model of Change provides an intuitive and fundamental understanding of how changes occur, in context of the social behaviors observed at an individual and collective level within a group. What is the purpose of Lewin’s 3 Step model? Lewin’s change management theory helps account for both the uncertainty and resistance to change that can be experienced at all staff levels within an organization.
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